Digital Methods of Advertising
Media Product - is the item / product made or produced by the company
Media Sectors - are the six different institutions of the media industry - film, TV and radio, video games, print ad publishing, web and online technology and music
Media Producers - are the company or people that make the media product
Media Consumers - are the people that the media product is made for
Web 2.0 is the second round of the 'world wide web'. The idea of it is to use it to share information online and are ideas abut he information online. It is all about the transition from HTML pages to dynamic Web application servers. The idea was come up with by Darcy DiNucci in 1999. It was not, however, popularised until 2004 by Dale Dougherty and Tim O'Reilly a the O'Reilly Media Web 2.0 Conference.
Web 2.0 has a positive effect on advertising.
Advertising on social media can be seen as below the line because apps like Facebook and Instagram can see what posts you have liked and shared. This allows them to cater the adverts you see to the things that you like ad are interested in.
YouTube adverts can also be below the line as the app can see what videos you have liked and shared. This is what allows them to give you suggested videos at the top of your feed and play after other videos.
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