Knowledge Check
1 : The Value Chain is the order in which a product is distributed.
2 : Horizontal Integration is how a product is advertised through online, print, TV and radio ad merchandising.
3 : Synergy is enabled by cross-media ownership because the products are shown through a wider area ; Different owners of transport.
4 : Star Wars uses synergy by creating a character for a movie, then producing a game based on the characters, making action figures that look like the characters.
5 : The main job categories in the media production process are pre-production, production and post-production.
6 : Animation artist - Production
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