Understand how media products are advertised and distributed
- Advertising Types - ATL and BTL
- How to advertise a new product
- Traditional Advertising Vs. Digital Advertising
- Above The Line - mass media is used to promote brands and reach out to target consumers - television, radio, print and internet - targeted to a wider spread of audience - not specific to individual consumers - reaches out to a mass consumer audience
- Below The Line - more one to one and involves distribution of pamphlets, handbills, stickers, promotions, brochures placed at the point of sale, banners and placards - also could be involved with product demos and samplings at busy places (residential complexes, malls, market areas)
- Advertising Types - ATL and BTL
- How to advertise a new product
- Traditional Advertising Vs. Digital Advertising
- Above The Line - mass media is used to promote brands and reach out to target consumers - television, radio, print and internet - targeted to a wider spread of audience - not specific to individual consumers - reaches out to a mass consumer audience
- Below The Line - more one to one and involves distribution of pamphlets, handbills, stickers, promotions, brochures placed at the point of sale, banners and placards - also could be involved with product demos and samplings at busy places (residential complexes, malls, market areas)
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