Welsh Mocha Client Brief
Mind Maps on SolutionsSWOT Analysis
Target Audience Considerations
The target audience is both male and females aged from their late teens to early 40's. This will affect how the final product is designed because they will all be interested in different things due to the age range. The gender isn't a massive issue because its the 21st century, and its only a logo. No one is going to be offended if the logo is blue and grey or if its pink and purple.
Another key consideration is that they want the logo to reflect how our environment needs to be protected and there are plenty of people who don't care about it at all. Being a coffee company, they would need to be able to sell environmentally friendly products, and the logo would have to reflect this. Some people may however question why there are pictures of a bunch of trees on a cafe logo..
A third consideration is that they are aiming the products at people with a high, disposable income. This means that people need to have money spare to spend on coffee outside of their homes after b using what they need, not want. This would mean that the logo would have to be eye-catching enough to draw people in.
Comments
Post a Comment