Client Brief
We require a TV advert for our range of fresh fruit juices. It should be aimed at a family audience, but with more focus on the adults / grocery shoppers. It needs to communicate a sense of freshness, health and wholesomeness.
Check the content against the client brief
The storyboard clearly shows a sense of wholesomeness, which can be seen in the bright and full colour scheme ; it associates healthiness and freshness with the product. You can clearly see that the advert is advertising a range of fruit juices as the advert is quite similar to the Ribena advert with all of the blackcurrants - shows the success as sales of their products increased after the advert was released. We can see that the advert is aimed at a family as it is a family-orientated advert, but still focuses on the adults / grocery shoppers. The only problem I can see is that it looks a lot like multiple cider adverts that are currently on TV. To stop the association you could use another fruit than apples at the start of the advert.
Checks the suitability of purpose for the various production staff involved in the set up and filming
This particular storyboard does not, however, make clear where equipment would need to be set up. All that the production company are showing is that they would probably want to film with natural light, which would be useful for them as long it was a sunny day, and cheaper for the client. They have not made it clear to the client how the camera is going to move throughout the advert either. What they have done, however, is made the set location clear to the client, as they didn't specify a location ion the brief. The production company have taken the ideas from the brief and come up with a suitable location.
Checks the suitability of the content for all of the different audiences who will see the document
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